Enterprise Technical SEO at Scale
Supporting crawlability and indexation across websites and templates, including pagination, hreflang implementation, JavaScript-loaded content, and platform changes — currently managing 60+ sites.
Technical SEO Search & AI Strategy
Anthony M. Caccavale
Technical SEO for complex websites and complicated problems.
I help teams diagnose crawling, indexing, and rendering issues using data to turn those findings into practical and measurable solutions.
Crawl → Understand → Optimize
About
Give me a site with an issue, and you’ll find a happy SEO.
I’m a Senior Technical SEO Manager with a background in technical SEO, web analytics, and solving the kinds of problems that tend to live somewhere between search engines, websites, data, and engineering teams.
I got into SEO almost completely by chance. After graduating from Virginia Tech and working through a few internships — including a record label and radio station — I moved to the Washington, DC area and landed at an agency where I was introduced to search engine optimization. I quickly realized that I loved figuring out how websites work, why search engines sometimes struggle with them, and what can be done to fix it.
Since then, I’ve worked across agencies and large-scale publishing environments, tackling everything from crawling and indexation issues to JavaScript rendering, migrations, canonicalization, structured data, internal linking, and analytics implementations.
Currently, at an in-house, enterprise-level publisher, I work with Product, Engineering, and brand teams across a portfolio of 60+ websites, helping ensure that technical changes support search performance and revenue.
When I’m not thinking about SEO, I’m probably watching a horror movie, watching wrestling, going to a metal/hardcore/punk show, or playing softball.
Skills
Technical experience. Practical solutions.
My work sits at the intersection of search, web technology, analytics, and implementation — focused on understanding why something is happening and turning that into something teams can act on.
Technical SEO
- Technical SEO audits
- Crawlability & indexation
- SEO QA & crawler behavior
- JavaScript rendering
- Site migrations
- Canonicalization & redirects
- Internal linking & site architecture
- Structured data / Schema.org
- Hreflang & international SEO
- Page speed / technical performance
Analytics & Data
- Google Analytics
- Google Tag Manager
- Cross-domain tracking
- Iframe tracking
- KPI development
- Conversion tracking
- Data hygiene & QA
- Reporting automation
- Actionable data analysis
Selected Impact
Real-world SEO problems. Large-scale impact.
SEO QA & Product/Engineering Implementation
Reviewing templates, modules, and product changes to ensure content can be crawled, rendered, and indexed as expected. Turning audit findings and monitoring issues into implementation tickets, validating changes before and after launch, and helping Product and Engineering teams understand crawler behavior and SEO risk.
Complex Audits & Rendering Issues
Leading technical audits for complex websites, including JavaScript rendering issues, crawlability problems, and cases where search engines were not reliably discovering or processing important content.
Site Migrations & URL Strategy
Redirect mapping, canonicalization, site architecture, and migration QA — including migrating 40+ enterprise-level sites in a three-month timeframe.
Tools & Technical Workflows
Tools and Technical Workflows
- Google Search Console
- Bing Webmaster Tools
- Sitebulb
- Screaming Frog
- Botify
- Ahrefs
- Semrush
- Jira
- Splunk
- Datadog
- Google Sheets / Excel
- HTML/CSS
- Regex
- CSSPath
- XPath
Contact
Let’s connect.
I’m always interested in talking technical SEO, search, AI, analytics, and complex web problems.